By Madhav Chanchani, ET Bureau | 21 Apr, 2014, 02.00AM IST
MUMBAI: This week tennis ace Yuki Bhambri and discus thrower Vikas Gowda will begin raising money on crowdfunding platforms as they look to raise capital for a new season of international competition. The move has the potential to create a new robust stream of funding for sportspersons who struggle to get the attention of large companies obsessed with the glamour of cricket. The Bhambri campaign to raise Rs20 lakh kicks off on Catapooolt, a two-year old crowdfunding platform while Gowda will ..
Crowdfunding for athletes came into focus during the recent winter Olympics held in Sochi, Russia. Jamaican bobsled team was able to raise Rs78 lakh through such a campaign on Crowdtilt, much more than its target of Rs48 lakh. The Winter Olympics also saw a crowdfunding success in India when Olympian and India’s luge star Shiva Keshavan became the first Indian representative to compete in the sport at the event. Ketto helped Keshavan raise over Rs10 lakh. Training and equipment are most importan ..
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