Alex Dalenberg | Upstart Business Journal contributor – The projects on crowdfunding platform Indiegogo are about as eclectic as it gets, which may explain why co-founder Danae Ringelmann felt like she had to be an expert in everything getting the startup off the ground in 2008.
Ringelmann quickly learned to play to her strengths. In a recent interview with VentureBeat, she said that one of her best pieces of advice for early-stage founders is to do the same.
I used to think I needed to be a Jack or a Jane all trades. But the best entrepreneurs I know are aware of what they’re good and what they’re not. Bring on talent, and begin the process of letting go. To get a company off the ground, initially you might need to roll up your sleeves and do everything. But when you’re larger, you’ll create more value for the company by leveraging the strengths of others.
Ringelmann is Indiegogo’s chief customer officer. She founded the site with Eric Schell and CEO Slava Rubin. The site raised a $40 million Series B round in January. Forbes reported that the financing is going to support Indiegogo’s international expansion and mobile products.
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