BY JASON FELL,
The worlds of technology and social media are racing forward at a blistering pace, and innovations from both worlds are increasingly crossing over and permeating our lives. It’s this convergence that the producers of Social Media Week are aiming to examine at its events which are taking place this month in eight cities around the world.
If you’ve never been to or heard of Social Media Week before, the event was founded in 2009 by Toby Daniels, the chief executive of New York City-based strategy firm Crowdcentric. The producers of Social Media Week say this year’s event in New York — which is scheduled for February 17 to 21 — is expected to attract some 6,000 attendees from all over the world.
This year’s theme is called “The Future of Now,” and it aims to examine our always-on, always-connected world. Topics will include the sharing economy, the future of social music, crowdfunding, the content-marketing revolution and building products that scale, to name a few.
We caught up with Daniels to pick his brain about all things social media and beyond. Here’s what he had to say:
Entrepreneur: There’s a ton happening in social media and tech right now. What are some of the most significant trends entrepreneurs need to monitor?
Daniels: Wearable tech is obviously huge right now, from the ongoing fascination around Google Glass to products such as the Pebble watch that have emerged from crowdfunding platforms. Connected to this is the growth of crowdfunding in general, which seems to have exploded internationally over the past year.
Central to this is that entrepreneurs can now access new sources of capital to help get their projects off the ground of help their businesses grow. With new capital and business growth comes job creation, which is fundamental to the growth of economies around the world.
During New York’s Social Media Week this month, we will be hosting an event with our global partner The Prodigy Network, which will look at how crowdfunding and the crowdsourcing of ideas is revolutionizing the real estate market.