By Ben Woods, There’s no shortage of crowdfunding platforms for fledgling businesses that want to get a specific product or project off the ground, but there aren’t very many focusing on crowdfunding for individual talents. That’s where the UK website Talent Backer comes in.
Originally soft launched back at the end of 2012, the platform has today shaken off its beta tag and been formally opened to anyone looking to raise cash to fund their particular sporting, music or artistic talents.
Users get 28 days to fulfil their target goal and lay out exactly what they will do with the money and – much like on Kickstarter or Indiegogo – can offer rewards and incentives in exchange for a cash pledge. These range from a simple thank-you email to the chance to visit their training ground or rehearsal space. If the full amount isn’t reached, they don’t get any of it.
Since it was launched at the end of 2012, just nine talents have been fully backed, receiving a total of a little over £22,000, the company said.
Judging from the figures disclosed so far, it’s harder to get people to buy into the idea of funding raw talent, rather than a prototype or idea for a project that delivers a finished product at the end.
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