JANUARY 5, 2014 BY LAURIE LUCASCROWDFUNDER THUNDER FOR SPORTS
Crowdfunding, which raises money online for everything from better fountain pens to artisan gift shops, has become the new normal. Highland resident Gibran Carter, 33, has adopted this simple business model to help struggling sports organizations, teams, athletes and new sports ventures. He has just launched NLAB, which stands for Never Leave Athletes Behind, which means every project must be sports-related.
“Crowdfunding is so powerful, it should catch on for sports,” Carter said. “We want people to focus on playing the sport, not paying for the sport, which has become very expensive.”
Carter said his site could make the days of candy bar fundraisers obsolete. Say you want to raise $20,000 to buy equipment for your hockey team. At no charge, you have 60 days to use the NLAB platform to flag the attention of possible investors. Carter takes 5 percent of the total amount you’ve raised; it doesn’t matter if you don’t hit your target.