Crowdfunding 2.0

BY Himanshu SareenFounder and CEO, Icreon Tech Entrepreneurs must spend extensive time raising funds. There is no way around it. From constant networking to attending conferences and landing clients, there isn’t much time left to spend hunting investors. Crowdfunding platforms luckily reduce the pain of emerging businesses in need of capital.

Kickstarter and Indiegogo are synonymous with the popular rise of crowdfunding. Pebble Watch, an early-mover in the smartwatch space, raised a whopping $10 million. Although an outlier, Pebble is a primary exhibit for what the crowd could do for emerging companies.

Crowdfunding was further legitimized by the JOBS Act, which removed restrictions on small-time investors from funding a business. While the trend has granted significant opportunity for companies just starting out, there is a lack of crowdfunding options for those with traction needing a momentum boost.

Due to the change in policy a gap now exists in the crowdfunding space. It will take an understanding of the complex, real-world processes that provide integrity and confidence for investors to create a digital experience that drives capitalism.

Crowdfunding Those With Traction to Reach the Next Level
Whether it be a disruptive electronics product in the vein of Pebble, a contentious mayoral campaign seeking wider support, or a medical device manufacturer with a fully-functional prototype, crowdfunding has room to mature to attract such ventures.

For ventures under $500,000, Kickstarter is an effective solution. For drug companies creating the next groundbreaking cancer drug, VCs and angels are the route to millions. Yet there are no widely heralded crowdfunding platforms for companies who are out of the startup phase, but still in need of a cash infusion.

As CEO of software development firm Icreon Tech, I know full well that the technical capabilities and web development processes necessary to create such a platform already exist. But the platform that fills this void will need to bridge analogue investment processes with an intuitive software platform built for today’s tech-savvy user.


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Airbitz, BitPay, and Wefunder leverage bitcoin and new US crowdfunding regulationBrave New CoinEquity crowdfunding platform, Wefunder, recently started accepting bitcoin. On the same day, popular bitcoin mobile wallet provider Airbitz announced the launch of its campaign on Wefunder t [...]

hypebot.comAriel Hyatt On Crowdfunding, New Book [INTERVIEW]hypebot.comArielHyattBookcaseHiRes-1-672x372 In this interview Ariel Hyatt, founder and owner of Cyber PR offers her two cents on crowdfunding and success strategies, delving into personal experience as well as offering takea [...]

AZCentral.comTiny companies lure investors under Arizona crowdfunding lawAZCentral.comInvestors who make bets under the state's one-year-old crowdfunding law certainly have the potential to get in on the ground floor, but they must be patient and might not receive any returns. Th [...]

BloombergCouples Desperate For Children Turn to Crowdfunding FertilityBloombergCrowdfunding has become a popular mechanism for many couples who can't afford the high costs of IVF, or adoption and surrogacy. “It's not an easy thing to share publicly,” says Crystal Barrett, 33 [...]

Online Crowdfunding Seeing More Oversight From CCSD1380 KCIMFundraising to support school events and programs has been around for many years, but one way to generate money, online crowdfunding, has the Carroll ...and more » [...]

City-based startup gets crowdfundingThe HinduCrowdfunding, which is new to Visakhapatnam, has given a big push to a city-based startup to get ready to launch its healthcare app to provide all health related solutions. Incubated under NASSCOM 10,000 startup project here at Rushikonda, [...]

newsBTCAirbitz Launches Equity Crowdfunding Campaign To Develop New ...newsBTCAirbitz is looking to raise a minimum of US$100k during this equity crowdfunding campaign. So far, just US$2200 has been pledged.and more » [...]

Huffington PostReal Estate Crowdfunding's Pathway of ChangeHuffington Post“Crowdfunding is just the Internet,” stated Attorney Mark Roderick as he opened last month's RealCap Chicago. RealCap is an annual conference that joins crowdfunding leaders and innovators to propel th [...]

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