BY CATHERINE CLIFFORD Aim low and you virtually guarantee success. And if you aim really, really low, then you can orchestrate a reason to bust out the champagne without having achieved much of anything at all.
So it is with the crowdfunding campaign run by publishing house McSweeney’s. For its 15th birthday, the San Francisco-based literary quarterly founded by Dave Eggers has kicked off a crowdfunding campaign to raise $15. Eggers is most famous for his best-selling memoir A Heartbreaking Work of Staggering Genius.
McSweeney’s goal is to run the most successful crowdfunding campaign ever. Percentage wise, that is.
Crowdfunding, the increasingly popular method of raising money, solicits small sums from a large number of people. One of the most popular metrics used to measure crowdfunding campaigns on the likes of Kickstarter and Indiegogo is not only how much money a campaign has raised, but also what percentage that represents of the original goal.
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The McSweeney’s campaign had reached 39,573 percent of its goal with 100 backers as of 4 p.m. ET this afternoon.
Exactly the point: Success is a function of expectation.
The campaign is being executed with characteristic McSweeney’s wit and sarcasm.