Crowdfunding Makes Moves With The SEC


By Ronald C. Pruett, Jr., CEO of As Seen On TV

We’re delighted and encouraged by the SEC’s recent unanimous vote to propose rules under the JOBS Act to permit companies to offer and sell securities through crowdfunding. This will allow unaccredited investors to buy stock in privately-held companies via crowdfunding sites. To date, only accredited investors have been allowed to participate in such deals – whereas everyone else has been confined to donations (sometimes in exchange for an eventual product). Our entire As Seen on TV ecosystem and success is predicated around inventors and entrepreneurs, and we support all efforts to constructively harness this energy and provide safe, fun products to consumers.

ASTV expects to be an active participant in this arena and will focus the efforts of our own crowdfunding site on the pre-buying of products, not equity investments. This approach allows for the rapid testing and development of ASTV products and customer communities.

The As Seen on TV market is a global one that, according to Homeworld, grew over 40% in retail in 2012. That is significant growth particularly in a down economy. Our site is structured so that our consumers can interact with ASTV and the inventor’s products in new innovative ways and help us consider and test the next successes in this category.  We believe this category view of crowdfunding is the way this new idea will flourish. We expect the crowdfunding world to accelerate toward specialists, so specific categories, like our own will have leading and dominant players.  We expect to be that platform for the entire As Seen on TV category.  We already receive thousands of submissions per year and expect that to grow as we roll out this platform and other initiatives.

Stay tuned for future news and thank you for participating in this exciting new way to develop a new product and make someone smile.


AZCentral.comTiny companies lure investors under Arizona crowdfunding lawAZCentral.comInvestors who make bets under the state's one-year-old crowdfunding law certainly have the potential to get in on the ground floor, but they must be patient and might not receive any returns. Th [...]

BloombergCouples Desperate For Children Turn to Crowdfunding FertilityBloombergCrowdfunding has become a popular mechanism for many couples who can't afford the high costs of IVF, or adoption and surrogacy. “It's not an easy thing to share publicly,” says Crystal Barrett, 33 [...]

WTTV CBS4IndyCrowdfunding effort to save Dorothy's iconic ruby red slippers from 'Wizard of Oz' raises $300000WTTV CBS4IndyThe Smithsonian has launched a campaign on Kickstarter aimed at raising $300,000 to preserve the ruby red slippers worn by Judy Garland in the belo [...]

Crowdfund InsiderMassive Rule 147 Amendments May Be On The Horizon Impacting ...Crowdfund InsiderAlmost a year ago, the SEC proposed certain amendments to the current Rule 147 which were intended to help foster, and increase the viability of, Intrastat.and more » [...]

Mountain XpressFaces in the crowd: WNC crowdfunding initatives | Mountain XpressMountain XpressEach week, Xpress highlights notable WNC crowdsourcing initiatives that may inspire readers to become new faces in the crowd. This week features a feature ...and more » [...]

MarketWatchWhy a crowdfunding site is giving out $10000 scholarshipsMarketWatchCrowdfunding site GoFundMe announced Thursday that it will award $10,000 to 10 students with pages on their site that fundraise for education. The award is part of a contest the site held throughout Septemb [...]

Android Authority (blog)Crowdfunding project of the week: Remix IO is an Android 4K set-top ...Android Authority (blog)The 'Crowdfunding project of the week' series is where we highlight some of the hottest campaigns from sites like Kickstarter and Indiegogo. There's pl [...]

Huffington PostReal Estate Crowdfunding's Pathway of ChangeHuffington Post“Crowdfunding is just the Internet,” stated Attorney Mark Roderick as he opened last month's RealCap Chicago. RealCap is an annual conference that joins crowdfunding leaders and innovators to propel th [...]

WestwordProgressive-Rock Band Marillion Pioneered CrowdfundingWestwordThat was the beginning of crowdfunding for us — and for every band, really.” When it came time for the recording and release of the followup to the 1999 record, Kelly and the band realized that one of [...]

BBC NewsNHS trust 'relies' on crowdfunding to equip wardBBC NewsAn NHS trust has launched a crowdfunding appeal to buy equipment for a new hospital unit because "it cannot get started without donations". The Royal National Orthopaedic Hospital (RNOH) in Stanmore, n [...]

CFB Finance

Press Release

CrowdFund Beat News

Hello @CrowdFundBeat's 17330 followers - thank you so much for following! Wishing you all a happy Monday! >>

Live Crowdfunding .tv

What's Next Step in Regulation A+ JOBS ACTS Title IIII :L Interview : Steve Cinelli with Brian Korn Securities and Crowdfunding/Peer-to-Peer Lending Lawyer, Watch more video library | Conference | Interview | Campaign Showcase | Research | Education |