CraftFund Launches First Phase of Crowdfunding Platform

Picture Courtesy of CraftFund

Picture Courtesy of CraftFund

CraftFund LLC announced breweries and food companies can now create basic profile pages on its site as it continues to build out its equity crowdfunding platform in anticipation of changing laws on the federal and state levels.

The profile page contains general product and brand information. There is no cost to create a basic public profile and creating a profile does not commit a company to ever raising funds on CraftFund.

CraftFund founder David Dupee says that the company profile page is the first of several updates to the site scheduled over next few months. “Just as beer and food companies carefully hand craft their products, so too are we crafting our own platform to meet the unique needs of the industry,” says Dupee, who believes craft beer and food investments are going to attract a particular kind of investor interested in owning brands that she is passionate about. “Other platforms are about facilitating transactions; we are about facilitating ownership experiences.”

CraftFund has yet to conduct equity raises and will not do so until certain regulations are in place. Dupee expects the first raises to occur pursuant to Title II of the federal JOBS Act, which went into effect this month. The profile page will evolve over the next few months, culminating in ability for companies to advertise and connect with accredited investors pursuant to Title II.

Dupee expects many larger craft breweries will create a profile in anticipation of a different provision in the JOBS Act. Specifically, Title III of the JOBS Act will for the first time allow private companies to sell shares to the general public, similar to the “Equity for Punks” scheme pioneered by BrewDog in the U.K.  According to Dupee, Title III could function as a mini I.P.O, allowing breweries to provide passionate customers with unique ownership experiences.

“Craft beer and food is very much about engaging consumers and creating experiences for consumers to participate in,” explains Dupee. “Ownership is the ultimate form of engagement; however there are very few ownership experiences in craft beer and food right now due to regulations.” Depending on how the SEC writes the final rule, Dupee believes Title III could provide a more reasonable path for breweries to become like Boston Beer and offer shares to passionate customers.

Because companies might create profiles as they wait to see how Title III unfolds, Dupee stresses that a profile page should not be equated with an immediate capital need or active raise. “We hope every brewery and brewery in planning creates a profile that they can then choose to activate at some point down the road,” says Dupee. “We want to become the go-to store for investments and ownership experiences in craft beer and food.”

About CraftFund LLC

CraftFund LLC is a niche equity crowdfunding platform focused exclusively on the craft beer and food industries. Crowdfunding represents an alternative source of capital that is more consistent with beer and food companies’ brand and mission. CraftFund is currently building its platform to connect beer and food companies with passionate investors pursuant to new laws on the state and federal levels. To learn more, please visit

Source: Brewbound


Tags: , , , , , , , , , ,


ForbesHow Crowdfunding Can Supercharge Your Campaign In 2016ForbesThey say that there are about 7.45 billion people living in this world right now. Imagine that if you could get each of these seven-and-a-half billion people to contribute one cent to your project, well, you know what I [...]

ForbesHow Crowdfunding Can Supercharge Your Campaign In 2016ForbesCrowdfunding has helped a lot of businesses recently. Want to join the queue? Here's how to raise funds for your projects.and more » [...]

The Jewish Press » » Funny Jewish Women's Crowdfunding Video ...The Jewish PressThe Women's Performance Community of Jerusalem and OU Israel are creating harmony among the women of Greater Jerusalem through the creation of a ...and more » [...]

BdailyAndy Murray has invested in UK startups WeSwap and Perkbox through the Seedrs crowdfunding platformBusiness InsiderTennis star Andy Murray has backed two more early stage UK tech companies on crowdfunding platform Seedrs, bringing his startup portfolio up to 17 companies. The wo [...]

Corporate Counsel (registration)FTC Hears From Company Leaders as Crowdfunding Grows ...Corporate Counsel (registration)"You're going to see people developing an expertise and really move on from this initial stage of everyone kind of exploring crowdfunding in a more general [...]

Singularity HubHow Crowdfunding Has Changed the Startup Game - Singularity HUBSingularity HubThe development of innovative technology — from virtual reality headsets to space exploration to solar-powered roadways — is no longer the province of ...and more » [...]

KNWACrowdfunding Sends NWA Family to Wrigley - Story | NWAHomepageKNWAThis World Series matchup features the two franchises with the longest world series title drought, a combined 176 years without a championship.and more » [...]

BillboardCrowdfunding for His Life: How GoFundMe Helped Save a Punk Legend's LifeBillboardSo on the advice of a close friend, Julian -- like an increasing number of aging musicians without a lucrative record contract -- turned to crowdfunding, launching a campaign on the No. 1 pl [...]

Minneapolis Star TribuneSEC releases new, relaxed rules on investment crowdfundingMinneapolis Star TribuneNew rules announced this week will make it easier for small companies to raise capital from small-time investors, another step forward for Minnesota's fledgling investment cr [...]

The GuardianCrowdfunding: the new buzzword for academics needing research moneyThe GuardianArchaeologist Dr David Petts, from Durham University, has also used crowdfunding, raising almost £25,000 to fund a project on Lindisfarne, off the Northumberland coast. The dig, in June, led to [...]

CFB Finance

Press Release

CrowdFund Beat News

Hello @CrowdFundBeat's 17363 followers - thank you so much for following! Wishing you all a happy Thursday! >>

Live Crowdfunding .tv

What's Next Step in Regulation A+ JOBS ACTS Title IIII :L Interview : Steve Cinelli with Brian Korn Securities and Crowdfunding/Peer-to-Peer Lending Lawyer, Watch more video library | Conference | Interview | Campaign Showcase | Research | Education |