Canada to launch crowdfunding reality TV show

Picture Courtesy of The CrowdFunder Show

Picture Courtesy of The CrowdFunder Show

The next time you hear about a new crowdfunding campaign, it may not be through Facebook or Twitter – instead, it could be from your TV.

It seems almost counter-intuitive, but bigger broadcasting networks seem to have taken notice of the hubbub around crowdfunding, with a new show being launched around Vancouver-based Fundrazr, Canada’s largest crowdfunding platform.

Every week, the Crowd Funder Show, which runs for about 30 minutes per episode, will tell the stories of six to seven campaigners and why they are trying to raise funds for their causes. As Fundrazr allows campaigns to run 100 days, much longer than the bigger platforms like Kickstarter or Indiegogo, the hope is the TV show will bring exposure to these campaigns and also the platform itself, with Fundrazr being the show’s preferred platform for now. Toronto-based company Merton Park Film Studios has produced the show, with the first episode airing on FOX affiliate WUTV in Buffalo, N.Y., on Sunday.

“We think it’s a positive that it’s putting crowdfunding in front of more and more businesses and enterprises, and creating exposure,” said Bret Conkin, chief marketing officer at Fundrazr. “We’re essentially hoping to reach above [campaigners]’ existing social network, and friends of friends.”

Right now, campaigners using Fundrazr can either choose to just use the platform’s existing service, which relies upon social media to spread the word about their campaigns. However, some campaigns will be chosen to be featured on the Crowd Funder Show. While they may get less return for their campaigns, they would get more exposure through being featured on TV, he says.

The lower returns come from perks in the form of gift cards. Typically, when campaigners start a crowdfunding project, they offer different levels of perks to their supporters in return for their money. For example, $10 might get someone a mention on the campaign’s Web site, while $25 might get them a copy of the product the campaigner is building.

For campaigners using Fundrazr and appearing on the Crowd Funder Show, their supporters will be able to choose gift cards from brands like Best Buy, Starbucks, Cineplex, and Canadian Tire. The campaigner buys these gift cards for a discounted price, netting them some profit for their crowdfunding project.

For example, the first episode of the Crowd Funder Show will feature a campaign for the Knuckle Racket [sic], a racket that allows players to punch a ball with racquets that look like boxing gloves. Perks include gift cards from Starbucks, Pizza Pizza, and Petro Canada.

While this method of giving perks is a new one, the Crowd Funder Show also represents a sign that crowdfunding is becoming more and more mainstream, especially because of big names like Kickstarter and Indiegogo, Conkin says.

“Broadcast TV does take crowdfunding into the mainstream,” he says. “Once you’re having coffee with a couple of friends, and pretty much everybody’s heard of Kickstarter, and kind of gets how crowdfunding is done, I think that passes the test of ‘if crowdfunding’s hit the mainstream.’”

He adds participating in this show is part of Fundrazr’s strategy to differentiate itself from its larger rivals, but it also has a few other niche projects in the works.

Later this month, Fundrazr will be launching a partnership with CollClubSports, an American collegiate sports portal. It will allow college and university teams to raise money for their games and travel expenses using Fundrazr’s platform.

And in October, Fundrazr will be working with an as-yet unnamed U.S.-based fertility Web site, helping couples raise money for their invitro fertilization treatments.

Source: Candice So – ITBusiness.ca

Source: http://www.itbusiness.ca/news/vancouver-firm-the-subject-of-crowdfunding-reality-tv-show/43223

Tags: , , , , , ,

Live Crowdfunding .tv

The Future and Viability of Crowdfunding: NYU Journal of Law & Business : Watch more video library | Conference | Interview | Campaign Showcase | Research | Education | ....MORE VIDEOS

CFB Latest Headline News

Stuff.co.nzCrowdfunding catches on for rooftop barStuff.co.nzAnd it is asking customers to "have a bit of ownership" of the new space, by looking to raise the money on crowdfunding platform PledgeMe. Spanish-themed bar and restaurant Basque, which has been open for about six [...]

GigaomA rough road to crowdfunding the Retrofit of ThingsGigaomThere is more than one way to get devices traditional device categories to connect to the internet. For example, even as the native connected interfaces of HDTVs have steadily matured, they have attracted dozens of devices [...]

Indiegogo Selects Crowdfunding Success & Forever Funding Program ...Crowdfund InsiderPetziConnect 1 Crowdfunding giant, Indiegogo, announced on Wednesday (November 26th) it will be offering “barking mad” savings with the inclusion of PetziConnect in its first ever Cyber Monday con [...]

MashableCrowdfunding helps Ferguson bakery rebuildCNNMoneyThanksgiving is looking up for Natalie Dubose, the Ferguson entrepreneur whose bakery was trashed by rowdy protesters overnight Monday. Dubose owns Natalie's Cakes and More, and has raised more than $84,000 since creating [...]

LexShares, Out of Stealth, Brings Crowdfunding to Litigation FinancingXconomyThere may be money to be made in the courtroom, and not just by the parties facing off. That is the proposition from a New York-based startup that recently came out of stealth mode. LexShares developed a crow [...]

SFGateCrowdfunding razes a home to raise up a blockSFGateEven in a world full of bizarre crowdfunding ideas — like the Los Angeles comic who raised $6,000 to skywrite “How do I land?” — San Franciscan Gordon Young had trouble conjuring the elevator pitch for his dream. He wanted to ra [...]

MashableCrowdfunding saves life of abandoned paraplegic dogMashableAfter five months of traveling, veterinary work and crowdfunding, Leo the paraplegic dog is finally settled in Canada and ready to live the life of a happy pup. While vacationing in Thailand, Meagan Penman found the do [...]

Wall Street JournalShould Crowdfunding Sites Do More to Vet Projects?Wall Street JournalBut during the fundraising, it drew flags online from some in the growing crowdfunding community, such as: How could such a perfect display be projected from such a small device? Why was there no w [...]

Business News DailyCrowdfunding Goes Mainstream: Trends and Tips for 2015Business News DailyWhether it's through Kickstarter or an equity platform, startups that have launched a crowdfunding campaign show how effective it can be to raise money through small contributions from a l [...]

TechCrunchCrowdfunding Ain't The BankTechCrunchFor example this week in crowdfunding two pieces of news underscored (for me at least) how badly many game developers handle change. They are the news that Frontier Developments abruptly decided to stop developing a key promised feat [...]

Press Release