Shine Launches in Apple Stores in US, Canada, Japan, Hong Kong

"Startups like Misfit Wearables, which is developing a wearable activity tracker... succeed in crowdfunding because they’re essentially offering a pre-sale through their campaigns" Photo Source: Misfit Wearables

“The Misfit Shine is slated to appear in Apple Stores later this month” – Photo Source: Misfit Wearables

REDWOOD CITY, Calif., Aug. 7, 2013 — /PRNewswire/ — The much anticipated Misfit Shine, an elegant physical activity monitor and one of the most successful Indiegogo crowdfunding campaigns in history, has officially launched in the United States, Canada, Japan, and Hong Kong. Shine will be available in Apple Stores in Europe and Australia later this month.

(Photo: )

Shine measures the intensity and duration of your physical activity and provides metrics such as steps taken, distance travelled, and estimated calories burned. Wear it at night to track sleep as well. Shine comes with a clasp and a sport band so you can wear it in a number of different locations. Other accessories available include a leather and metal band and a necklace, that enable you to not only wear Shine anywhere on your body but to any occasion.

Tap Shine and a halo of lights appears to show progress toward your daily goal. Set your goals on the app and then wear Shine anywhere: hip, neck, wrist, shoes, chest, shirt, etc. Super-strong and water resistant to 50 meters, Shine is great for swimming. It is carved out of a solid block of aircraft-grade aluminum and is built to last a lifetime. Shine syncs with your iPhone in seconds and is powered by a regular user-replaceable coin cell battery which lasts up to four months – no cables for syncing or charging.

The Shine App, available now on the App Store, allows users to set their personal activity goals and see visual summaries of how they’re doing each day and week-to-week.

Shine is available exclusively at Apple Retail Stores in the United States, Canada, Japan, and Hong Kong and the Apple Online Store (

A special edition of Shine in red is available at: as a part of Coca Cola’s “Get the Ball Rolling” initiative in the US. This program aims to inspire more than 3 million Americans to rediscover the joy and fun of being active this summer.

About Misfit Misfit invents and manufactures highly wearable computing products. The company was founded in 2011 by Sonny Vu with John Sculley, the former CEO of Apple and Pepsi, and Sridhar Iyengar, co-founder and CTO of AgaMatrix.

Misfit product images and videos:

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