Lomography Strikes Kickstarter Gold Again With Petzval Lens


Photo Courtesy of Petzval Lens Kickstarter

Forget Instagram — Photographers can bling out their SLR camera and take effects-heavy pictures with the reinvented Petzval Lens from Lomography.

The New York-based company today launched a Kickstarter campaign to fund its new take on an old concept. Within hours, the project earned almost double its pledged goal of $100,000, with another 29 days left.

This campaign is designed to bring the legendary 19th century Petzval lens to 21st century photographers and videographers. Designed to work with the Canon EF and Nikon F mount cameras, the lens “will bring with it a whole new world of possibilities,” the company said.

The same distinctive look of Petzval pictures, with their sharpness and crispness, strong color saturation, swirly bokeh effect, artful vignettes, and narrow depth of field (see below), will come to life once you snap on the copper-plated, high-quality glass optic Petzval Portrait Lens.

“Words cannot express how happy the entire team at Lomography is to achieve such an unprecedented warm reception towards the Petzval lens,” the company today wrote in a Kickstarter update. “In less than 6 hours, we have achieved our target goal of $100,000 — and still going higher!”

The extra money will be used to shower supporters with additional rewards, including more pledge options at the $350 level, and a set of small commemorative Petzval photo prints for all backers (now that the campaign has surpassed the $200,000 mark).

Lomography will also squirrel away some of the added funds for “more exciting analog photography projects we have in store,” a spokeswoman told PCMag.

At press time, the Pezval lens project had earned upwards of $230,870 from 637 backers, and is ticking higher every minute.

One hundred early supporters snagged the camera accessory for a special price of $300; two pledge levels remain to purchase the lens for less than its retail price. Everyone else will have to lay down $99 for the device, which is expected to ship in February, though the first 1,000 pieces, Lomography said, will likely make it out of the factory in December.

For an inclusive history of Joseph Petzval and his revolutionary lens, as well as full tech specs, check out the company’s Kickstarter page. And take a look at the Petzval Lens in action in Lomography’s video below.

This isn’t Lomography’s first foray into crowd-funding, though. The photography firm joined Kickstarter in January to raise money for its Smartphone Film Scanner, which turns 35mm film strips into shareable motion pictures. The project flew past its $50,000 goal, earning more than $268,700 from 3,543 backers, in just 21 days.

[Source: Stephanie Miot @ PCMag]


Tags: , , , , , , , , ,


ForbesHow Crowdfunding Can Supercharge Your Campaign In 2016ForbesThey say that there are about 7.45 billion people living in this world right now. Imagine that if you could get each of these seven-and-a-half billion people to contribute one cent to your project, well, you know what I [...]

ForbesHow Crowdfunding Can Supercharge Your Campaign In 2016ForbesCrowdfunding has helped a lot of businesses recently. Want to join the queue? Here's how to raise funds for your projects.and more » [...]

San Antonio CurrentSan Antonio Cat Cafe Launched 20K Crowdfunding CampaignSan Antonio CurrentAs Austin's Blue Cat Cafe turned one (and dealt with some gnarly vandalization), San Antonio's Cat Cafe launched a GoFundMe crowdfunding campaign to help open its doors. Casey Steuar [...]

BillboardCrowdfunding for His Life: How GoFundMe Helped Save a Punk Legend's LifeBillboardSo on the advice of a close friend, Julian -- like an increasing number of aging musicians without a lucrative record contract -- turned to crowdfunding, launching a campaign on the No. 1 pl [...]

Minneapolis Star TribuneSEC releases new, relaxed rules on investment crowdfundingMinneapolis Star TribuneNew rules announced this week will make it easier for small companies to raise capital from small-time investors, another step forward for Minnesota's fledgling investment cr [...]

The GuardianCrowdfunding: the new buzzword for academics needing research moneyThe GuardianArchaeologist Dr David Petts, from Durham University, has also used crowdfunding, raising almost £25,000 to fund a project on Lindisfarne, off the Northumberland coast. The dig, in June, led to [...]

How Crowdfunding Has Changed the Startup GameSingularity HubCrowdfunding has become a multi-billion-dollar industry, funneling millions of dollars into thousands of projects. Technology in particular is one of the leading categories on popular fundraising platforms like Kickstarter an [...]

The RecorderFTC Hears From Company Leaders as Crowdfunding GrowsThe RecorderSACRAMENTO — The future of crowdfunding is one of specialization, with an ever-increasing number of firms finding niches in equity, nonprofit and even creative projects silos, industry leaders told a Federal T [...]

Crowdfunding in commercial real estateJournal Record (subscription)jdavidchapman In 1997, a British rock band funded a reunion tour through online donations from its fans. This may have been the first example of a concept now known as crowdfunding. The crowdfunding industry has quickl [...]

Crowdfund InsiderWhen It Comes to Retail Crowdfunding, SAFEty FirstCrowdfund InsiderOn September 22nd, Crowdfund Insider published a post summarizing the arguments presented in our new essay entitled “Crowdfunding and the Not-So-Safe SAFE“ (forthcoming in Virginia Law Review Online). [...]

CFB Finance

Press Release

CrowdFund Beat News

Hello @CrowdFundBeat's 17363 followers - thank you so much for following! Wishing you all a happy Thursday! >> bit.ly/_want_this_free

Live Crowdfunding .tv

What's Next Step in Regulation A+ JOBS ACTS Title IIII :L Interview : Steve Cinelli with Brian Korn Securities and Crowdfunding/Peer-to-Peer Lending Lawyer, Watch more video library | Conference | Interview | Campaign Showcase | Research | Education |