Last week Universal announced The Vinyl Project that will apparently be hosted or headquartered at their Uvinyl online vinyl store. Dubbed a “crowdfunding” approach, negative response came in two forms. Some people were upset with a list of albums that appeared to be considered for The Vinyl Project while others wondered why Universal needed fans to fund their releases. It all seemed a bit overblown in the manner we’ve grown accustomed to on the web.
On Monday news began to spread that Universal was planning to launch The Vinyl Project which was said to be an effort to “crowdfund” and release currently unavailable albums on vinyl.
This information was apparently posted at Uvinyl, Universal’s online vinyl store, where those interested could sign up for future news. After signing up, respondents were taken to a related questionnaire posted on Uvinyl’s Facebook page.
Depending on the source, a list of well-known albums that appeared to be candidates for the project was shown on the homepage (not sure if that was a separate page because all links now go to Uvinyl’s homepage) or in the questionnaire.
In any case, some people apparently got upset at the list, I’m still not quite sure why, and Universal pulled it and then apologized.
Y U No Mean What I Mean When I Say “Crowdfunding”?
“Big corporation makes misstep, pulls info, apologizes” is a pretty common thing but there was another concern raised due to the use of the term “crowdfunding.”
A variety of people seem disturbed by the fact that Universal would look to vinyl fans to “crowdfund” releases that these people feel Universal should simply fund. It’s similar to the webrage that emerges whenever somebody famous says they’re going to try to crowdfund something.
But, given what media sources are saying, Universal is basically gauging interest by asking fans to commit to buying the album ahead of time. It’s not a presale because a presale is simply an early opportunity to place an order that sometimes includes an early digital download or the like as reward.
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