Customer Ingenuity in Disaster Relief, Personal Crisis Fundraising, and School Donation Campaigns Transform Business Model
New York City, New York, July 16, 2013 – This week, cash gift registry site Deposit a Gift is launching an innovative new crowdfunding platform due to high customer demand. When some of the company’s 75,000 customers started using the online registry site for campaigns to raise funds for everything from Hurricane Sandy Relief to boosting school PTO accounts, CEO Dana Ostomel knew she had to respond in a big way. The new site allows anyone to easily create an online home for a fundraising campaign for an organization, school or personal need that is customizable, shareable and very user-friendly.
“In a classic case of consumer ingenuity driving innovation, our users discovered the power and simplicity of our site for crowdsourced fundraising. The demand was clear,” says Ostomel. “We answered that demand by giving our users the same unique features they love, but added even better fundraising capabilities than before.”
Deposit a Gift’s customer base has grown 25% in the past year, and about one-third of its new customers are using their platform for fundraising purposes. The crowdfunding market is forecasted to double in size in 2013, reaching close to $5.1 billion. With new functionalities in the pipeline, and an active user base that grows every day, Deposit a Gift is well positioned to be a strong player in this space.
The New York Foundling, one of the city’s oldest family services agencies, was one of the first non-profits to use Deposit a Gift as a crowdfunding platform. “With Deposit a Gift, we created a beautifully designed fundraising micro-site that helped my organization effectively tell our story to raise money for an important Hurricane Sandy Relief campaign,” says Jennifer Malichio, Vice President of Development and Communications at The New York Foundling. “The dedicated URL helped us drive people via social media and email blasts. The donation mechanism let us personalize why the money was needed – and let people choose the different areas of need that their donation could go towards, which seemed to help people feel more connected.”
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About Deposit a Gift
DepositaGift.com is the most fun, flexible and hassle-free crowdfunding platform to raise money for anything that matters to you. For anyone looking to fundraise and rally supporters, Deposit a Gift offers the perfect way to showcase exactly what you want money for and how you will use it so that people can contribute. Deposit a Gift is not just a processor, but also a comprehensive, marketing and crowdfunding platform to fuel your fundraising campaigns. Launched in 2010, Deposit a Gift serves the growing need to raise money online for anything from disaster relief to help with medical bills or crowdfunding a personal project. To learn more and start your fundraiser today, visit: http://www.depositagift.com