Websites, such as Indigogo, that encourage multiple small investors to fund projects, have advantages – and some pitfalls
When Daylin Paul came across the woman, he knew he had a story he had to tell. The photographer was travelling in Thailand, after leaving his staff job at a South African newspaper group. The woman, known as Maw — Paul won’t divulge her real name — is a member of the Karen tribe, living in a village in the northern mountains. She had contracted HIV-Aids, which carries a huge social stigma in the area.
Paul wanted to document her life in photographs, obscuring her face to protect her identity. But he had a problem. He needed money for travel costs, equipment, a bike to get up into the hills from his base in Chiang Mai. As good as the story was, Paul wasn’t sure any editor or publication would advance him the money – not when budgets for reporting and photography were plummeting across the world.
Instead, he turned to the crowdfunding website Indiegogo. Within two months, more than 50 backers had helped him raise $2,829 – bettering his target of $2,500. This was more than enough to fund the costs, provide gifts for the backers, and even donate money to the Life Skills Development Foundation, an NGO that works with the villagers. “Crowdfunding is very cool,” says Paul, “and there’s no way I would have been able to stay as long as I have the last couple of months without it.”