Like most of you, I thought it was funny when folks first hijacked the White House’s petition program to ask for a functioning planet killer. I then reveled in the PR acumen displayed by Paul Shawcross, chief of the Science and Space Branch at the White House Office of Management and Budget, who shrewdly used the whole charade as an opportunity to give press to all the banging science our government does sponsor.
But when the Empire struck back and turned to Kickstarter for its funding, the gag was feeling a little less like The Simpsons: Season 4 and more like The Simpsons: Season Oh God Kill It With Fire. Now that there’s a fictional Kickstarter to combat that other fictional Kickstarter, is it time to question whether the crowd-funding platform has jumped the Rancor?
At the very least, one has to assume all that mob energy could be better directed. While Reddit has more than a few unsavory corners, its readers have also subsidized projects ranging from infrastructure building in far-off lands to medical relief for Acts of God. Even the Chive, a site known as much for its scantily clad women as its Internet videos, has a powerful and productive charity arm.
Don’t get me wrong, Kickstarter has facilitated all sorts of awesome. It’s just that this intergalactic escalation of hypothetical arms seems sort of silly when you consider that the X-Wings have $217,000 pledged, the Deathstar $350,000, and there are kids starving in, well, pretty much everywhere.
I know, I know—it’s a joke. The projects won’t hit their multimillion-dollar targets, and the backers’ money will never be charged. But the joke is getting old. The Deathstar petition caused the White House to quadruple the signature limit, making it more difficult for smaller, less gimmicky petitions to get through. Could the dueling campaigns have a similar effect on Kickstarter?
And who says things can’t simultaneously be a joke and perform a public service? For instance, Snoball.com is a fundraising website that helps you “turn any action into a donation.” Snoballs can be structured to donate automatically every time you complete a workout goal or go out to eat. But I have mine set to donate money to the local food bank every time the Philadelphia Flyers lose a game. (Because when the Flyers win, humanity loses.)
The point is, it’s either time to harness the power of the Crowdfunded Star Wars Thingie Movement toward some purpose or let the campaigns self-destruct without more than a ceremonial Wookie whimper.
Source: Slate – By Jason Bittel