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Why Crowdfunding Is a Must-Have Marketing Tool for Brands

Why Crowdfunding Is a Must-Have Marketing Tool for Brands

by Richard Swart, | September 19, 2014, When UC Berkeley decided to offer its executive education course on corporate crowdfunding, some faculty members wondered what relevance crowdfunding had to major brands. Especially because the original intent of crowdfunding was to help struggling small businesses—not billion-dollar brands. However, many companies are starting to realize that crowdfunding represents a unique marketing opportunity for forwarding-thinking companies to dramatically strengthen consumer ties with their brand. Crowdfunding can also be used to drive innovation, and it is the newest (and…

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Equity Crowdfunding and Regions

Equity Crowdfunding and Regions

CROWDFUNDBEAT NEWS DESK , by PAUL NIEDERER on SEPTEMBER 18, 2014 A hundred years or so ago regional funding was all the rage. Crowdfunding legislation is again looking at regions as one state after another legitimisesintra-state crowdfunding. In the…

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The Investing in Student Success Act – What Next?

The Investing in Student Success Act – What Next?

By Bill Matson, CrowdFundBeat Sr. Contributor, MBA, CFA, CPA (Retired), CFP Background In April 2014, Florida Senator Marco Rubio and Representative Tom Petri of Wisconsin introduced the Investing in Student Success Act (Rubio-Petri). Implementation…

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Michael Apted Crowdfunding a documentary

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Crowdfunding Beat News Wire, Michael Apted is launching a crowdfunding campaign on Indiegogo for the third installment of his “Married in America” series. “Married in America” chronicled the journeys of nine diverse couples wed…

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Real Estate Prodigy Network Crowdfunds $10M, on NYC Project

Real Estate Prodigy Network Crowdfunds $10M, on NYC Project

CrowdFunding Beat News Wire, PRODIGY NETWORK AND KORMAN COMMUNITIES CLOSE ON AKA UNITED NATIONS Deal Marks Companies’ Second JV Partnership in New York City NEW YORK (September 19, 2014) – A joint venture between…

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Can Crowdfunding Save an Endangered Nomadic Culture?

Can Crowdfunding Save an Endangered Nomadic Culture?

By Jennifer Billock, A gray-haired Kyrgyz man swathed in a blue jacket and topped with an Ak-Kalpak — Kyrgyzstan’s national white felt stovetop hat — stands on the edge of a rocky outcrop looking…

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Alternative Finance with Ron Suber

Real Estate Crowdfunding Firm Seeks Lending Revolution

Real Estate Crowdfunding Firm Seeks Lending Revolution

By Heather Perlberg, The head of consumer-product marketing at Google Inc. (GOOG:US) and a former general counsel for a travel website are seeking to transform the mortgage-finance industry. Michael Burry, the hedge-fund manager who…

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Global Developments in Crowdfunding

ReWalk, an OurCrowd portfolio company went IPO

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Crowdfunding Beat News Desk,  YOKNEAM ILIT, Israel and MARLBOROUGH, Mass., Sept. 12, 2014 (GLOBE NEWSWIRE) — ReWalk Robotics Ltd. (ReWalk), an innovative medical device company that designs, develops and markets wearable robotic exoskeletons for individuals with…

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Jason Best on CrowdFunding Asia™ Singapore Summit

Top 5 Tech Crowdfunding Projects (September 2014)

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MainStreet Lending Platform Launches Real Estate Crowdfunding Site

MainStreet Lending Platform Launches Real Estate Crowdfunding Site

CrowdFunding Beat News Desk , NEW YORK, Sept. 12, 2014 /PRNewswire/ — MainStreet Lending Platform (MainStreet) announces the launch of its lending and investing platform, www.MainStreetPlatform.com. The new crowdlending site makes real estate investing…

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UC Berkeley CrowdFunding Research

How to Market Your Crowdfunding Campaign

How to Market Your Crowdfunding Campaign

By:Roy Morejon Date posted: September 11, 2014, crowdfundingOne billion dollars and counting — that’s the total amount pledged to crowdfunding site Kickstarter by almost 7 million supporters. And that’s just one site. Indiegogo, Tilt,…

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Crowdfunding video games and Will Ferrell

Crowdfunding video games and Will Ferrell

September 12, 2014 1:44 pm by Deanna Pogorelc | 0 CommentsGaming in healthcare has a new supporter in funnyman Will Ferrell, who’s the face of a new crowdfunding campaign to raise money for a…

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Live Crowdfunding .tv

Watch Jilliene Helman CEO of Realty Mogul on @ “Silicon Valley Meets CrowdFunders”2014 Watch more video library | Conference | Interview | Campaign Showcase | Research | Education | ....MORE VIDEOS

CFB Latest Headline News

Crave Ep. 175: 3D Pocketcopter crowdfunding soars despite no working prototypeCNETA small, lightweight copter is taking off on Indiegogo based on the idea and computer generated renderings even though it hasn't actually been produced. by Stephen Beacham · @stephenbeacham; Septemb [...]

Biz Buzz: VMFA launches crowdfunding effortRichmond Times-DispatchThe Virginia Museum of Fine Arts launches its first crowdfunding campaign today in connection with its upcoming blockbuster exhibit “Forbidden City: Imperial Treasures from the Palace Museum, Beijing.” Crowdfunding — us [...]

Yahoo TravelCan Crowdfunding Save an Endangered Nomadic Culture?Yahoo TravelThe group has initiated a crowdfunding project on IndieGogo to save the nomadic culture and boost the country's tourism. An initial goal of $150,000 will be used for digital promotion, social media, Googl [...]

Fundrise, the JOBS ACT and how 'crowdfunding' came to mean everything and ...Washington Business Journal (blog)Ben Miller, seen here on the left (and pictured with his brother, Daniel Miller), is resigned to using the term "crowdfunding" to describe his company, Fu [...]

Largest Real Estate Crowdfunding Platform Prodigy Network Closes on $68.5 ...Crowdfund InsiderThe equity crowdfunding round on Prodigy Network represents another significant success in their fast growing real estate portfolio. Investors, both US based and international participants, p [...]

Crowdfund InsiderCrowdfunding Patent Battle Between Kickstarter & ArtistShare Nears End. Judge ...Crowdfund InsiderBoxing Fight Three years ago, crowdfunding leader Kickstarter became embroiled in a legal battle with musician and creator of website ArtistShare, Brian Camelio. Now [...]

MarketingProfs.com (subscription)Why Crowdfunding Is a Must-Have Marketing Tool for BrandsMarketingProfs.com (subscription)When UC Berkeley decided to offer its executive education course on corporate crowdfunding, some faculty members wondered what relevance crowdfunding had to major [...]

Crowdfund InsiderEquityNet Offers Interactive Crowdfunding ToolsCrowdfund Insiderequitynet Equity crowdfunding platform EquityNet has released free interactive crowdfunding resources. The new resource center includes business valuation and risk analysis tools, interactive industry, ge [...]

Crowdfund InsiderAbortion Crowdfunding Organizer Reveals "Take Down" Request From GoFundMeCrowdfund InsiderBanned During the past couple of weeks, crowdfunding platform GoFundMe has been under fire due to announcing the update of their Content Guidelines. This new guidelines [...]

Crowdfund InsiderFirst Equity Crowdfunding Forum in Malaysia Opens with Speech by Securities ...Crowdfund InsiderOrganized by Securities Commission Malaysia, the first equity crowdfunding forum held in Kuala Lumpur, Malaysia, opened today with an address by Datuk Ranjit Ajit Singh, Ch [...]

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